{"id":70,"date":"2023-07-17T18:54:35","date_gmt":"2023-07-17T18:54:35","guid":{"rendered":"https:\/\/www.alarisdata.com\/?p=70"},"modified":"2023-07-17T18:55:48","modified_gmt":"2023-07-17T18:55:48","slug":"alaris-by-bridge-launches-unparalleled-political-data","status":"publish","type":"post","link":"https:\/\/www.alarisdata.com\/index.php\/2023\/07\/17\/alaris-by-bridge-launches-unparalleled-political-data\/","title":{"rendered":"Alaris by Bridge Launches Unparalleled Political Data"},"content":{"rendered":"

People-Based Data Leader to Offer Most Precise Political Targeting Options<\/span><\/h3>\n

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Paramus, New Jersey, July 17, 2023 \u2014 <\/span>Bridge<\/span><\/a>, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in political data. Alaris revolutionizes the landscape of political data, offering comprehensive and actionable insights to political campaigns, advocacy groups, and researchers around the world. The Alaris branded pre-built political digital audiences are available for activation on The Trade Desk, Google DV360, MediaMath, Facebook, TikTok, and others via the LiveRamp datastore.<\/span><\/p>\n

In today’s fast-paced political environment, access to accurate and up-to-date information is crucial for effective decision-making. Alaris fills this void by providing marketers and politicians with robust digital political audiences including voter type, political donors, party affiliation, and more.<\/span><\/p>\n

\u201cRapid change is the new normal, and more than ever, political marketers need to make decisions anchored in data,\u201d said Vincenzo Penza, Product Manager, Data Strategy, BRIDGE. \u201cOur data quality is our differentiator. Our customers tell us that we are better at targeting prospects. We take a tremendous amount of pride in this, not only because it\u2019s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.\u201d<\/span><\/p>\n

Alaris by Bridge includes digital political audiences that are built off of verified profiles of over 250 million real people.<\/span><\/p>\n

Alaris by Bridge will give marketers and politicians the ability to have pre-built branded digital audiences ready for activation and can be used to target audiences across the digital ecosystem.<\/span><\/p>\n

The Alaris by Bridge offering includes:<\/span><\/h5>\n