{"id":62,"date":"2023-04-18T17:50:22","date_gmt":"2023-04-18T17:50:22","guid":{"rendered":"https:\/\/www.alarisdata.com\/?p=62"},"modified":"2023-04-18T17:50:22","modified_gmt":"2023-04-18T17:50:22","slug":"bridge-transforms-the-b2b-data-landscape-with-the-launch-of-alaris","status":"publish","type":"post","link":"https:\/\/www.alarisdata.com\/index.php\/2023\/04\/18\/bridge-transforms-the-b2b-data-landscape-with-the-launch-of-alaris\/","title":{"rendered":"Bridge Transforms The B2B Data Landscape With The Launch Of Alaris"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;People-Based Data Leader to Offer Most Precise B2B Targeting Options&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"1dca177a\" data-element_type=\"section\">\n<div>\n<div>\n<div data-id=\"74d1cc80\" data-element_type=\"column\">\n<div>\n<div>\n<div data-id=\"2d47718e\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div>\n<p><span style=\"color: #000000;\">Paramus, New Jersey, April 17, 2023 \u2014\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.thebridgecorp.com\/\">Bridge<\/a><\/span>, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded pre-built B2B digital audiences are available for activation on The Trade Desk, Google DV360, MediaMath, Facebook, TikTok, and others via the LiveRamp datastore.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cRapid change is the new normal, and more than ever, B2B marketers need to make decisions anchored in data,\u201d said Vincenzo Penza, Product Manager, Data Strategy, BRIDGE. \u201cOur data quality is our differentiator. Our customers tell us that we are better at targeting prospects. We take a tremendous amount of pride in this, not only because it\u2019s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Alaris by Bridge includes digital B2B audiences that are built off of verified profiles of over 78 million real people.<\/span><\/p>\n<p><span style=\"color: #000000;\">Alaris by Bridge will give marketers and businesses the ability to have pre-built branded digital audiences ready for activation and can be used to target audiences across the digital ecosystem.<\/span><\/p>\n<h5><strong><span style=\"color: #000000;\">The Alaris by Bridge offering includes:<\/span><\/strong><\/h5>\n<ul>\n<li aria-level=\"1\"><span style=\"color: #000000;\">Digital Audiences<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #000000;\">Custom Segment Creation<\/span>\n<ul>\n<li aria-level=\"2\"><span style=\"color: #000000;\">B2B Intent<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Company Revenue<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Company Location<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Company Type<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Decision Makers<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Employee Size<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Function Areas<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Industry<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Job Seniority<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Manufacturing<\/span><\/li>\n<li aria-level=\"2\"><span style=\"color: #000000;\">Top Companies<\/span><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><span style=\"color: #000000;\">Audience Expansion\/Lookalike Modeling<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #000000;\">CRM Augmentation<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #000000;\">Data Hygiene<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #000000;\">Digital Media Planning<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #000000;\">ABOUT BRIDGE<\/span><\/h4>\n<p><span style=\"color: #000000;\">BRIDGE is a people-based marketing platform that helps marketers find their next customer. It makes digital marketing easy, by allowing marketers to choose REAL people they want to talk to, reach them anywhere, and then measure the results easily. In addition to offering this full suite of targeting and attribution solutions, BRIDGE also works with clients to make their data more valuable. With 250 million verified humans in its platform, BRIDGE helps marketers avoid bots and click farms while also offering solutions that are fully CCPA and GDPR-compliant. To learn more about BRIDGE, visit\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.thebridgecorp.com\/\">www.thebridgecorp.com.<\/a><\/span><\/p>\n<h4><span style=\"color: #000000;\">CONTACT:<\/span><\/h4>\n<p><span style=\"color: #000000;\">BRIDGE<\/span><br \/>\n<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"mailto:connect@thebridgecorp.com\">connect@thebridgecorp.com<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-38c64bbe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"38c64bbe\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-no\">\n<div class=\"elementor-row\">\n<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17a0441c ot-flex-column-vertical\" data-id=\"17a0441c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-7a7f5682 elementor-widget elementor-widget-heading\" data-id=\"7a7f5682\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-62","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-press-release"},"_links":{"self":[{"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":1,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/posts\/62\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alarisdata.com\/index.php\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}