People-Based Data Leader to Offer Most Precise Political Targeting Options
Paramus, New Jersey, July 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in political data. Alaris revolutionizes the landscape of political data, offering comprehensive and actionable insights to political campaigns, advocacy groups, and researchers around the world. The Alaris branded pre-built political digital audiences are available for activation on The Trade Desk, Google DV360, MediaMath, Facebook, TikTok, and others via the LiveRamp datastore.
In today’s fast-paced political environment, access to accurate and up-to-date information is crucial for effective decision-making. Alaris fills this void by providing marketers and politicians with robust digital political audiences including voter type, political donors, party affiliation, and more.
“Rapid change is the new normal, and more than ever, political marketers need to make decisions anchored in data,” said Vincenzo Penza, Product Manager, Data Strategy, BRIDGE. “Our data quality is our differentiator. Our customers tell us that we are better at targeting prospects. We take a tremendous amount of pride in this, not only because it’s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.”
Alaris by Bridge includes digital political audiences that are built off of verified profiles of over 250 million real people.
Alaris by Bridge will give marketers and politicians the ability to have pre-built branded digital audiences ready for activation and can be used to target audiences across the digital ecosystem.
The Alaris by Bridge offering includes:
- Digital Audiences
- Custom Segment Creation
- Armed Forces
- Civil Service
- Demographic
- Education
- Government Employees
- Location
- Political Donors
- Political Party Affiliation
- Social Causes
- Voting Method
- Voter Registration
- Voter Type
- Audience Expansion/Lookalike Modeling
- CRM Augmentation
- Data Hygiene
- Digital Media Planning
ABOUT BRIDGE
BRIDGE is a people-based marketing platform that helps marketers find their next customer. It makes digital marketing easy, by allowing marketers to choose REAL people they want to talk to, reach them anywhere, and then measure the results easily. In addition to offering this full suite of targeting and attribution solutions, BRIDGE also works with clients to make their data more valuable. With 250 million verified humans in its platform, BRIDGE helps marketers avoid bots and click farms while also offering solutions that are fully CCPA and GDPR-compliant. To learn more about BRIDGE, visit www.thebridgecorp.com.
CONTACT:
BRIDGE
connect@thebridgecorp.com